SKECHERS GO GOLF has been confirmed as the official shoe supplier of the 2014 Volvo World Matchplay Championship to be held at the London Golf Club from October 15 to 19 in Kent, England.
To celebrate the announcement, Skechers Performance Division is offering customers who purchase a pair of Skechers GO GOLF shoes from now until the start of the Volvo World Matchplay Championship, one free ticket to the event.
The sponsorship will feature Skechers GO GOLF branding throughout the course as well as an on-site brand experience in the tented village area where visitors can purchase Skechers GO GOLF product.
“We are delighted to have formed this partnership with the prestigious Volvo World Match Play Championship,” said Peter Youell, Managing Director of Skechers UK.
“With the event coming to the London Golf Club for this season, it gives us a chance to show European golfers that we are serious about our innovative golf footwear. The Skechers Performance Division has revolutionized the running shoe market and we believe it won’t be too long before golfers view our footwear in the same fashion.”
Ross Hallett, IMG Tournament Director of the Volvo World Match Play Championship said: “We are very pleased to have Skechers on board for the 2014 Volvo World Match Play Championship. The Skechers Performance Division™ brand experience will be a fantastic addition to our spectator village experience while the Championship provides a great platform for Skechers to showcase their fantastic products in the UK golf market.”
Skechers Performance Division launched the GO GOLF footwear line in the UK in early 2014 and announced the signing of seven-time PGA Tour champion, Matt Kuchar, as the global brand ambassador.
The current Skechers GO GOLF line features the award-winning performance innovations found in the Skechers GOrun platform and brings a new level of lightweight comfort and style to the game with three new designs – Skechers GO GOLF Bionic™, Skechers GO GOLF and Skechers GO GOLF Drive.
For more information, please visit www.skechersgogolf.co.uk