Golf fans were quick to point out the intense irony after Goldman Sachs confirmed they wouldn't renew Patrick Cantlay's hat sponsorship.
Cantlay signed a three-year deal with the global banking, security and investment management firm in 2020.
Since then he has sported their logo on his clothing and most prominently his headwear.
As first reported by Golfweek, Cantlay will have to find alternative sponsorship for the 2023/2024 season.
A rep for Goldman said: "We constantly evaluate the firm's partnerships, and at this time, our logo will no longer appear on his hat."
Reacting to the news, one X user wrote: "This guy with his hats, it never ends, right?"
Another added: "He plays extremely slowly, so a new sponsor should get extra screen time."
Cantlay hit the headlines during the 2023 Ryder Cup at Marco Simone Golf & Country Club in Italy after he decided not to wear a hat.
Sky Sports reported Cantlay, along with Xander Schauffele, were leading a split in a 'fractured' Team USA dressing room over whether or not competitors at the Ryder Cup deserve to be paid.
Cantlay, it was claimed, was not wearing a cap as a sign of protest. Thousands of European fans goaded the golfer as he and Wyndham Clark played out their contentious match against Rory McIlroy and Matthew Fitzpatrick.
Cantlay's caddie, Joe LaCava, incensed McIlroy by refusing to move when asked by the Ulsterman so he could read his putt.
LaCava was waving his cap enthusiastically after Cantlay drained a huge birdie putt to pile the pressure on McIlroy and Fitzpatrick.
The row spilled over into the hotel car park nearby and McIlroy had to be bundled into a vehicle as he gave Justin Thomas's caddie Jim 'Bones' Mackay a piece of his mind.
McIlroy has since said they have cleared the air but recently described Cantlay as a 'd---' in an interview with the Irish Independent.
The reports of disharmony were swiftly denied by Cantlay and his teammates, who found the idea the dressing room was anything other than harmonious laughable.
"They are clearly, like, their own two peas in a pod. But that doesn't make me any less of a friend to Pat and Xander than what I already was.
"There was no division. So it was it was very weird to find out all that news and deal with all that."
The Firepit Collective later claimed Cantlay made an off-the-cuff remark about wearing a cap 'when he gets paid to play'.
Lucas Glover, who narrowly missed out on a place in the Ryder Cup team, also claimed he had heard from sources there was discontent amongst the team.
But it has now been confirmed the league will be delayed by more than a year after the site venue was damaged.
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