Golf club custom fitting: Why it's more important than ever

Time, effort and money are typically three things we hear the average serious golfer list as the main reasons for not taking a trip to the custom fitters. 

Okay, let's set the record straight for all you 'off-the-shelvers' out there...

Time? Roughly an hour. Effort? It's the equivalent of playing four holes. Money? Well it's free when buying a set of clubs at The Belfry. 

With irons radically improving with faster and more forgiving faces by the year, and drivers packed with more power and adjustability, new technology is becoming of little value unless it is custom-fitted.

Technology is changing all the time, so it is of huge importance to make sure that new technology mirrors your impact - your thumbprint - to back of the ball. 

FEATURE: GOLF CLUB CUSTOM FITTING - HOW IT CAN HELP

By moving the club's centre of gravity (CG), you are changing the whole structure of the club - and this typically happens with newer clubs. So what you had last year as a loft is quite different to what you had this year.

We spoke to Belfry's custom fit technician and professional golfer Neil Wain to learn how the custom-fitting process at The Belfry works, as well as the key benefits behind it all...

#1 Consultation: Discussion with the pro to allow them to get a better understanding of your game and future goals.

#2 Assessment: Assess the current clubs that you are using and take any necessary body measurements to help guide the process.

#3 Model Selection: Based on the data captured so far, the pro will discuss the most suitable models and shafts for your game and narrow down the options based on your preferences for looks and feel.

#4 Testing: The pro will now capture data as you hit each of the suggested clubs, helping them to dial in the best specifications for your game (in terms of loft, lie, shaft flex, models, weight settings etc.), whilst also discussing which ones you prefer.

#5 Gapping: This an important part of any fitting to ensure that you are able to hit your clubs to adequate distance gaps, so that you have a suitable club for each shot you face out on the golf course.

#6 Fine Tuning: Once you are both happy with the model and specifications selected, the pro will discuss the final details of your clubs in terms of grip selection and any additional customisation options you may require.

#7 Order Creation: The Belfry pro will then create and submit your personalised order and you will be able to collect your new golf clubs from The Belfry Golf Shop.

#1 - GOLF CLUBS FIT TO 'YOUR SWING'

As an amateur, it’s harder to adapt to different golf clubs, so it is essential they are fitted to an individual swing.

#2 - BENEFIT FROM TECHNOLOGY

To gain the maximum benefit from the latest golf technology every player must have the correct loft, lie, length and weight of clubs to suit their swing.

#3 - UNDERSTAND YOUR GAME

The custom fitting process can help develop a greater understanding of your own game and how your biomechanics can influence selection of the most suitable clubs for your game.

#4 - BOOST CONFIDENCE

Knowing that you have been correctly fitted with clubs to suit your swing should provide you with the confidence to commit to each swing and play to the best of your ability.

#5 - ADAPT TO YOUR ABILITY

As physical and golfing abilities change over time, so do your club requirements, it is essential to be fitted for each new set that you buy.

#6 - BACK UP YOUR INVESTMENT

Custom fitting is free of charge when purchasing a new set of clubs. So, if you’re making a sound investment on new hardware, it makes sense to ensure your money is being spent on the best golf clubs for your game.