You might think lucrative sponsorship deals would be the norm when it comes to big-name players on Tour in 2018, but that's not always the case.
Just as we've seen with this season's major winners Patrick Reed, Brooks Koepka and Francesco Molinari, each of whom are still free agents and using golf clubs at their own choice, results and levels of performance mean so much more.
In our eyes, when a Tour pro chooses to play a particular product at their own will and doesn't get paid to do so, you take note. Well, at least you should.
The same can be said in the golf apparel market too, depicted perfectly at last week's Open Championship at Carnoustie when we spotted Ian Poulter wearing Galvin Green outerwear (without a Galvin Green logo, just his main sponsors).
We also caught the Englishman wearing Galvin Green outerwear when we attended the BMW PGA Championship at Wentworth in May.
Poulter used to wear apparel from his IJP Design line, but has since been looking for an alternative since the company closed for business at the start of 2017.
Other PGA Tour players currently choosing to wear Galvin Green outerwear not under contract are American duo Ryan Moore and Brendan Steele.