Tommy Fleetwood's outfits are the first big mystery of the 2026 Tour season
The Englishman's decade-long apparel deal with Nike seems to be officially over. But after wearing three brands in three days at Dubai this week, just who he's signing with next is anyone's guess.

For the first time in over 10 years, world number three and FedEx Cup champion Tommy Fleetwood is, in one respect at least, a free agent.
The Englishman remains a steadfast advocate for TaylorMade's golf clubs and, for now at least, Nike's golf shoes. However after a decade-long period in which Tommy reliably rocked the Swoosh from head to toe, his apparel deal with the Oregon brand seems to be officially over.
Fleetwood immediately caught eyes earlier this week after taking to the course for his Dubai Invitational practice rounds in apparel from a variety of different, distinctly non-Nike brands.
His initial outfit was immediately identified by the golf intelligentsia as being made by Lululemon: a premium activewear brand that has recently transitioned into golf with the acquisition of Max Homa and Min Woo Lee as signings.
This, naturally, led many to believe that Fleetwood had become the Canadian company's most high-profile golf signing to date. However that speculation was quickly quashed when the 30-year-old emerged on Wednesday wearing an entirely different getup: this time from American athleisure brand Vuori.
Vuori, not Lulu, looks to be Tommy Fleetwood’s apparel switch for 2026. Good find by @ACameronPGATOUR https://t.co/Fv916dY9qZ
— Paul Hodowanic (@PaulHodowanic) January 14, 2026
While many thought that Fleetwood's first official round at the Dubai Invitational might shed more clarity on the matter, his first round has compounded the mystery even further by taking to the first tee at Dubai in, once again, an entirely different brand: combining the Lululemon Daydrift trousers he wore on Tuesday with a relaxed fit sky blue shirt from G/FORE.
Update: I was right! G/FORE top for Tommy's first round in Dubai, paired with Lululemon trousers. https://t.co/yzhQCYkS3l pic.twitter.com/ZthAotyXiL
— Brad Nash (@bradgalriri) January 15, 2026
It's also unclear whether or not Fleetwood has any deal with Nike still remaining and is just wearing their shoes as a matter of personal preference, as he's gone so far as to switch out his Nike glove for a Taylormade one.
Being the reigning FedEx Cup champ in the prime of his career, he'll doubtless have more potential apparel deals on the table than we'd care to count. For now though, it's clear Fleetwood is very much assessing his options and testing different apparel to see what fits his preferred feel out on the course.
Already we've seen a bit of an aesthetic change in Fleetwood's choices, as he's ditched Nike's slimmer silhouette and taken on a looser, baggier cut in his choice of shirt and trousers.
All the same, his next move is anyone's guess.

