Report: LIV Golf to announce first GLOBAL SPONSOR ahead of $405m season

LIV Golf are reportedly poised to announce EasyPost as their first global sponsor ahead of the second $405m season which kicks off in Mexico.

Ben Smith's picture
Wed, 22 Feb 2023
Report: LIV Golf to announce first GLOBAL SPONSOR ahead of $405m season

LIV Golf has reportedly landed a global sponsorship deal on the eve of their second $405m season.

According to the Bellingham Herald, the LIV Golf League is expected to announce EasyPost as their first global sponsorship. 

EasyPost works in global shipping logistics, e-commerce and software development. They are based in Lehi, Utah and were founded in 2012. 

Related: Which LIV players were axed for 2023?

The Telegraph's Jamie Corrigan also reported that this news was likely when it emerged Belgian professional golfer Thomas Pieters was putting a Ryder Cup spot at risk by joining LIV for a rumoured $10m fee. 

The company is expected to be part of the broadcasts on the CW Network, which will stream the first round of each tournament on its app and showccase the league on the air over the weekends. 

In January, LIV announced its first ever U.S. TV deal with the CW, bringing the league to "more than 120 million households". 

We are sure you know by now LIV Golf is backed by Saudi Arabia's Public Investment Fund. 

The inaugural LIV Golf Invitational Series was launched with high-profile players such as Cameron Smith, Dustin Johnson, Phil Mickelson and Bryson DeChambeau joining the breakaway tour. 

The final roster of players for the 2023 season has now been confirmed with Mito Pereira, Sebastian Munoz, Brendan Steele and Danny Lee among the latest wave of players to bolt from the PGA Tour. 

Related: LIV Golf League 2023: Players, teams, captains

LIV Golf begins their second campaign in Mexico at Mayakoba over February 24-26. The 2023 schedule has expanded to 14 events from eight. 

LIV Golf are still locked in a legal battle with the PGA Tour. 

Things took a dramatic turn earlier in the week when a U.S. federal judge ruled PGA Tour lawyers could depose the PIF and it's governor Yasir Al-Rumayyan. 

LIV lawyers are expected to appeal the decision. If they fail, it could have dramatic consequences for their antitrust lawsuit. 

The PGA Tour have countersued

It was previously reported that LIV Golf did not generate any revenue in its first year. 

LIV attorneys argued the PGA Tour had "driven up its costs by hundreds of millions of dollars and driven down revenues to virtually zero" as they opposed a motion to delay proceedings. 

Clearly this aspect will be important in 2023 as they seek to build on their debut year. 

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