The US PGA Tour's Player of the Year, Jim Furyk, world-ranked sixth will play a TaylorMade driver, Penta TP golf ball and wear adidas footwear this year.
Currently four shots behind overnight leader Robert Garrigus, after two 68s in the Tournament of Champions in Hawaii, Furyk is playing some of the best golf of his career.
In 2010 he also had victories at the Transitions Championship, Verizon Heritage, and the season-ending Tour Championship, culminating in the ultimate prize the FedExCup in September.
"I'm thrilled to be joining TaylorMade-adidas Golf Tour Staff," said Furyk.
"From the innovation they continue to bring to golf equipment to the passion and expertise of their Tour reps, it's no secret that they're committed to helping their players improve."
"In all the years I have been working with Tour players, Jim is one of the most technical guys I have ever encountered," said Dean Snell, TaylorMade's senior director of research and development for golf balls.
"He quickly grasped the concept and benefits of Penta TP's five-layer construction. In his testing, he found that his long-irons stayed in the air longer to give him increased carry and distance, as opposed to 'falling out of the sky' too soon.
"He also found that he could fully control and manipulate the spin on his wedge shots inside 100 yards, which he feels will help him win in 2011."
Incidentally Fuyryk chipped in at 11 on his way to his ten-under par score yesterday.