Adams Golf aims to break into the putter market with the acquisition of Yes! Golf, which owned the technology for major-winning C-Groove putter faces, originally designed by Southport engineer and putting guru Harold Swash.
Adams, based in Plano, a suburb of Dallas, Texas, was the winning bidder for the putter company at a bankruptcy auction and, according to sources, paid $1.65 million for Yes Golf's technology patents, its trademarks and its inventory, held by Denver-based ProGear Holdings.
"We have been looking for an attractive avenue into the putter market for some time and believe the Yes! Golf brand provides just such an opportunity," said Chip Brewer, President and CEO of Adams Golf.
The groove designs to counteract backspin and produce a faster forward roll with less skidding have proved hugely successful in the hands of many top pros including double US Open champion Retief Goosen.
And the brand received a huge endorsement in September when Jm Furyk picked up a £40 Sophia blade version in a golf shop in Massachusetts and used tit to win the $10million Tour Championship and FedEx Cup.