LIV Golf player and European Ryder Cup hero Ian Poulter has become a brand ambassador for OKX, the world-leading cryptocurrency platform.
OKX will work with Poulter to show the possibilities of web3 and crypto trading to golf fans all over the world, alongside helping them make responsible investment decisions.
The five-time Ryder Cup winner debuted his new ambassadorial role in the first round of The 150th Open Championship. Known for his unique golf attire, ‘The Postman’ teed off wearing a specially designed OKX-branded visor and trousers at the tournament.
The company will be advising Poulter as he embraces the opportunities provided by web3, such as launching unique NFTs and collaborating on plans for new golfing experiences within the metaverse.
As a ‘crypto curious’ investor, Poulter will be guided by OKX as he makes use of its reliable trading platform, which already has 20 million users in over 180 international markets.
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Fans will be able to follow Poulter as he begins his crypto trading journey. This will give them insights into his life off the golf course and provide education to help them make better investment decisions themselves.
"Golf is changing - it’s modernising - and so are the financial markets. I am by no means a traditional thinker, so I am excited to be involved in something that is putting innovation into action and enabling financial inclusion," Poulter said.
"OKX is a leader in this, and I am thrilled both to be partnering with them and to be sharing my own crypto journey with my fans."
"Ian is a perfect fit for OKX. As we have seen throughout his 25-year career, he epitomises both the winning mentality needed to perform at the highest level and the ability to remain composed under pressure," said Haider Rafique, Chief Marketing Officer at OKX.
"He will help to both introduce OKX’s world-leading trading platforms to those in the golf sphere and educate a new audience on responsible crypto trading.
"Given that OKX is one of the original crypto exchanges, there is no more fitting time to announce this partnership than during The Open, the world’s oldest golf tournament."