LIV Golf's Greg Norman issues defiant memo to players amid huge PGA Tour news

LIV Golf CEO Greg Norman sends memo to players in light of PGA Tour's fresh $3 billion private investment. 

Andy Roberts's picture
Thu, 1 Feb 2024
LIV Golf's Greg Norman issues defiant memo to players amid huge PGA Tour news

LIV Golf CEO Greg Norman has issued an immediate memo to his players in light of the PGA Tour's huge new deal with Strategic Sports Group.

Norman sent out his memo to players and staff members just 24 hours before the start of their first event of the 2024 season in Mexico. 

Despite learning the PGA Tour has reportedly landed a $3 billion private investment with SSG, the two-time Open champion is adamant such funding will not stop LIV Golf in its tracks. 

Norman penned in his memo:

"Let me make one thing very clear: nothing announced by other tours or investment groups changes LIV Golf's positive trajectory or future plans.
"We started LIV Golf with the goal of creating something new, taking the game to a global, diverse audience and driving innovation while growing golf's fanbase.
"More investment in golf is a great thing for the game and for us. It's a positive development for our players, our fans, and for the long-term future of the game."

Norman also added comments such as "we are moving full steam ahead" and "we have never been more confident in the league."

LIV Golf this week finalised its staff roster for 2024, with notable signings including European Ryder Cup star Tyrrell Hatton joining Jon Rahm's Legion XIII and DP World Tour Player of the Year Adrian Meronk joining Martin Kaymer's Cleeks GC.

It is understood the huge funding the PGA Tour will now receive from SSG will go towards a for-profit organization, PGA Tour Enterprises.

All PGA Tour members will then have the chance to become equity holders in the new program. 

As for the pending framework agreement between the PGA Tour, DP World Tour and Saudi Public Investment Fund, the PGA Tour has confirmed this week that talks are headed in the right direction.

A deadline had been set for 31 December 2023, but it is understood it has been extended to before The Masters in early April. 

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