Inside PXG London South Store: The full golf club custom fitting experience

In the world of golf where precision and performance rule, PXG (Parsons Xtreme Golf) has quickly established itself as a trailblazer in the realm of custom golf equipment. 

Known for its bold designs, cutting-edge technology and unwavering commitment to crafting the perfect golf clubs, PXG has become synonymous with premium performance.

But what truly sets PXG apart isn’t just its world-class equipment—it's the unparalleled experience they offer at their PXG London South Store.

Here, golf enthusiasts don’t just buy clubs, they undergo an immersive custom fitting process that tailors each piece of their equipment to their unique swing and game style. 

Whether you’re a seasoned pro or even a beginner, PXG’s fitting specialists use state-of-the-art technology and expert knowledge to ensure that every club in your bag—driver, fairway wood, irons, wedges, and putter—is optimized to help you play at your best.

At PXG London South, you’re not just purchasing golf clubs, you're investing in a fully personalized golf experience that aims to elevate your game with every shot. 

This feature takes you step by step through the entire full bag custom fitting process, highlighting the journey of fitting each club in your bag. 

Before you scroll down to read the rest of our feature, be sure to watch this video to take in more of the full PXG London South Store fitting experience:

Right, now let's explore how PXG’s fitting process ensures that your driver, fairway wood, irons, wedges and putter all complement your unique swing and help you unlock your full potential on the course.

Let's dive in to the PXG Store...

The PXG London South Store Experience

The journey towards custom golf equipment begins long before you swing a club at PXG London South. 

Upon arrival, you’re immediately introduced to an environment that feels more like a golf sanctuary than a store.

• Store ambiance and location: The store’s sleek, modern design invites you in and instantly signals that this is no ordinary fitting experience. From the high-end finishes to the strategically placed fitting bays, PXG London South is a hub where technology, performance and luxury meet. The atmosphere is open and inviting, providing a comfortable setting for golfers of all levels. But what truly sets this location apart is the use of cutting-edge technology and expert fitters, ensuring every aspect of your fitting is precise and tailored.
• What to expect when you arrive: As soon as you step into the PXG London South Store, you're welcomed by a fitting expert who will walk you through the entire process. The journey begins with a consultation to discuss your game: What are your strengths and weaknesses? What are your goals for the fitting? Do you have any current frustrations with your equipment? The fitter will then gather information about your playing style, swing mechanics, and your current set of clubs to tailor the fitting process accordingly. 

This initial conversation set the foundation for everything that follows.

What we love most is that PXG's goal is to match the equipment to your game, and not the other way around.

The Full Bag Custom Fitting Process

PXG’s approach to custom fitting is driven by data. 

With the help of advanced technology and expert knowledge, each session is a meticulously planned process, ensuring every aspect of your clubs is optimized for your unique needs.

• Consultation with the PXG Fitting expert: Before the fitting even begins, the expert fitter takes time to sit down with you and learn about your game. Whether you're looking for more distance, improved control or a better feel on the greens, understanding your goals is crucial to finding the right fit. During this discussion, you’ll talk about your current equipment, your skill level and your expectations. The fitter will also ask questions to understand how you play, whether you face specific challenges, and if you have any preferences regarding club type or feel.
• Advanced technology at work: PXG uses the latest in launch monitor technology—such as TrackMan and FlightScope—to analyze every aspect of your swing. These tools measure key metrics like ball speed, launch angle, spin rate, and more, giving a precise picture of how each club performs. The data gathered helps the fitter adjust various settings and fine-tune your clubs to enhance performance. By using these precise measurements, PXG’s custom fitting service ensures that the equipment is suited to your exact needs.

Driver Fitting—Maximizing Distance and Control

The driver is arguably the most important club in your bag when it comes to distance off the tee. 

But finding the perfect driver that balances power with control requires a thoughtful fitting process.

• Step 1: Swing Assessment The driver fitting process begins with a full assessment of your swing. The fitter will first take measurements using TrackMan to capture your swing speed, launch angle, and ball speed. From here, they’ll analyze your attack angle, spin rates, and the way you hit the ball, whether it's on the heel, toe, or center of the clubface.
• Step 2: Identifying Ideal Loft and Shaft With this data in hand, the fitter will recommend a specific loft that best complements your swing speed. For golfers with slower swing speeds, a higher loft may help maximize carry distance, while for faster swingers, a lower loft can help keep spin rates under control. Additionally, shaft flex is adjusted to match your tempo, helping optimize ball speed and distance.
• Step 3: Head Design and Adjustments After establishing the right loft and shaft flex, the fitter will test various driver heads from more forgiving to performance-driven, depending on your needs. The fitter will adjust settings like weight placement and face angle, optimizing your club for accuracy and distance.
• Step 4: Fine-tuning Finally, after testing several combinations, the fitter will work with you to finalize the best driver configuration based on ball flight and feel.

Related: Best Golf Drivers 2025

Fairway Wood Fitting—Precision for Long Approaches

Fairway woods often serve as a critical tool for long-distance shots, particularly on long par 4s or par 5s. 

A well-fitted fairway wood can therefore make a world of difference in your approach game.

• Step 1 - Swing Analysis: The fitter starts by evaluating your swing with the fairway wood, looking at ball flight data to determine your typical shot shape. The technology measures launch angle, spin rate, and the trajectory of your shots to provide insight into your current performance.
• Step 2 - Loft and Shaft Optimization: Just like with the driver, the loft of the fairway wood is adjusted based on your swing speed and ball flight data. If you have a high ball flight or excessive spin, the fitter may suggest a lower loft to produce a more penetrating trajectory. Similarly, adjusting the shaft flex and length helps control the launch and ensures you’re getting the maximum distance.
• Step 3 - Head Design and Testing: PXG’s fairway woods come with adjustable hosels and weight positions, which the fitter will experiment with to optimize your shot shape. If you’re seeking more forgiveness, a larger, more forgiving head may be the right choice. Alternatively, for a more workability-driven design, a smaller, more compact head may better suit your game.
• Step 4 - Final Adjustments: After experimenting with different combinations, the fitter will narrow down the best configuration for your fairway wood. The ultimate goal is to help you find a fairway wood that gives you confidence to tackle long holes with precision.

Related: Best Fairway Woods 2025

Iron Fitting—Consistency and Control for Approach Shots

Irons are where the foundation of your game is built, and a proper iron fitting helps improve your consistency with approach shots.

• Step 1 - Swing Data Collection: The fitting process starts with an evaluation of your swing using launch monitors to measure key parameters like ball flight and shot dispersion. The fitter assesses your swing path, attack angle, and impact position to understand how you strike the ball.
• Step 2 - Shaft Selection: Based on the data, the fitter will choose the right shaft length, flex, and weight to optimize your ball flight and consistency. For example, if you tend to hit the ball too low, a softer shaft flex might help increase trajectory and distance.
• Step 3 - Loft, Lie, and Club Head: The fitter will then adjust the loft and lie of each iron to match your swing characteristics. These adjustments ensure that you strike the ball consistently from the center of the clubface, improving your accuracy. The fitter also determines which head design—whether a more forgiving cavity back or a compact muscle back—will suit your playing style and goals.
• Step 4 - Finalizing the Set: Once the optimal shaft, lie angle, and loft are chosen, the fitter will ensure that all irons in the set are consistent with your desired ball flight, distance gaps, and overall performance goals.

Related: Best Players Distance Irons 2025

Wedge Fitting—Precision Around the Greens

Wedges are perhaps the most personal clubs in the bag, given their importance for short game shots. A well-fitted wedge helps you control your approach, chips, and bunker shots.

• Step 1 - Short Game Evaluation: The fitter starts by analyzing your short game, including your typical shot types, stance, and swing mechanics. Using launch monitors, they measure your spin rates, trajectory, and accuracy with various wedge lofts.
• Step 2: - Choosing Loft, Bounce and Grind: Based on your short game needs, the fitter will select the appropriate wedge lofts (48° to 60°) and customize the bounce and grind to match your playing conditions. For soft turf, a higher bounce angle is ideal, while firmer turf might benefit from a lower bounce.
• Step 3- Shaft and Head Testing: Testing different shaft lengths and weights allows the fitter to ensure that your wedges suit your feel and control preferences. PXG wedges come with a variety of grind options, ensuring they’re versatile for different turf conditions and shot types.
• Step 4 - Final Tweaks: After making adjustments based on the testing, the fitter will finalize your wedge setup, ensuring they deliver maximum control and performance for your short game.

Related: Best Golf Wedges 2025

Putter Fitting—Maximizing Consistency on the Greens

The putter is the most important club in the bag for scoring, and a custom fit can help improve both accuracy and confidence on the greens.

• Step 1 - Stroke Analysis: The fitting starts with an assessment of your putting stroke—whether you have an arc or a straight stroke. The fitter will examine your posture, grip, and stroke path to determine the optimal putter design.
• Step 2: - Putter Length, Lie, and Grip Size: The fitter adjusts the putter length and lie angle to ensure proper alignment and consistency in your stroke. A putter that’s too long or too short can affect your ability to align the ball properly and maintain a consistent stroke.
• Step 3 - Head Shape and Design: PXG offers several putter models, including mallet and blade designs. The fitter will test different head shapes and hosel configurations to find the right balance of feel, alignment, and forgiveness for your stroke.
• Step 4 - Final Fitting: After determining the best length, lie, and head design, the fitter will finalize the putter configuration, ensuring it provides the right alignment and feel for consistent performance on the greens.

Related: Best Zero Torque Putters 2025

PXG Apparel, Bags, Caps and Balls—The Complete PXG Experience

At PXG London South, the full PXG experience goes beyond just custom clubs.

The store also offers an exclusive range of high-performance apparel, stylish accessories and golf essentials that allow you to complement your game both on and off the course. 

Every item in their collection is designed with the same attention to detail and quality that defines PXG’s reputation, ensuring that you not only look good but perform at your best.

• Apparel - Performance meets style: PXG’s apparel line reflects the brand’s commitment to both performance and style. Featuring a sophisticated blend of athletic cuts and premium fabrics, the clothing range is designed to enhance comfort and freedom of movement during play. Whether you're after a lightweight polo for a sunny day on the course, a stylish jacket for those cooler rounds, or sleek performance trousers, PXG offers a variety of pieces that meet the demands of serious golfers while keeping you looking sharp. The collection includes both men's and women's lines, with carefully selected fabrics that provide breathability, moisture-wicking, and flexibility, all without compromising on style. With bold designs and subtle branding, PXG apparel helps golfers maintain an elegant yet sporty look, both on and off the fairways.
• Bags - Designed for function and style: PXG's premium golf bags are a perfect balance of functionality and elegance. Crafted with top-tier materials, each bag is designed to be lightweight yet durable, offering ample storage without sacrificing comfort or style. The PXG staff can help you choose the perfect bag to suit your style and needs, whether it's a cart bag, stand bag, or travel bag for your golfing adventures. Equipped with multiple compartments for clubs, accessories, and valuables, these bags ensure that your gear is organized and easily accessible during your round.
• Caps - A stylish and functional accessory: PXG’s range of caps is the perfect finishing touch to your golf attire. With a variety of designs—from classic styles to modern, bold looks—these hats offer sun protection and help keep you cool on the course. Made with lightweight and breathable fabrics, PXG caps ensure maximum comfort while providing a stylish way to show your love for the brand. Whether you prefer a structured cap or a relaxed, unstructured fit, there’s something for every golfer at PXG London South.
• Golf Balls - Engineered for precision and performance: PXG’s premium golf balls are designed to complement their clubs, providing the perfect balance of distance, control, and feel. PXG’s golf balls are engineered to give you optimal performance on every shot, whether you’re off the tee or on the greens. The balls feature advanced core designs, multi-layer construction, and urethane covers for enhanced durability and spin control. PXG staff can help you select the best ball for your game based on factors such as swing speed and ball flight preferences.

Should you visit the PXG London South Store?

Absolutely, it's first class and one of the best we have ever experienced here at GolfMagic.

The full bag custom fitting experience at PXG London South is a comprehensive, data-driven process that tailors every club to your unique swing. 

By utilizing advanced technology and expert fitting techniques, PXG ensures that your driver, fairway wood, irons, wedges and putter are perfectly suited to help you play your best. 

Whether you’re looking to increase distance, improve control or fine-tune your short game, PXG’s personalized fitting service is designed to give you the tools and confidence you need to excel on the course.

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