L.A.B partners with The Junior Tour to foster the next generation of talent

While L.A.B. golf has already proven itself as a true innovator in the putting space, it's clear the brand has its sights set on helping change the wider game of golf for the better as well.

Having already signed an official partnership with Stephen Curry's UNDERRATED Tour, the Oregon-based brand has now signed on to become the official putter of The National Junior Tour, offering the U.S.'s top junior players tour-grade fitting experiences and new insights to develop their game on the greens.

"Our partnership with L.A.B. Golf is a huge win for our players," said Ray Taranto, President of the National Junior Tour. "Putting is such a critical part of scoring, and aligning ourselves with a company that is truly innovating in this space will give our athletes a competitive edge while helping them develop proper fundamentals."

Inaugurated in 2020, The Junior has rapidly grown to become one of the most prestigious Junior Golf Series in the game, partnering with brands like Under Armour and players like Jordan Spieth to hold tournaments across the U.S.. League play events take place on a weekly basis, offering golfers the chance to qualify for Summer and Winter National invitationals. The most prestigious tournaments also carry junior world ranking points as an added incentive. 

The most successful juniors are then offered the chance to play in the Under Armour World Championships, held at Reunion Resort.

The partnership will see L.A.B holding activations and fitting sessions at Junior Tour events nationwide, granting players exclusive access to L.A.B. Golf product education and custom fittings.

“L.A.B. Golf's mission is to help golfers play better and enjoy the game more,” said Matt Schuth, V.P. of Player Development at L.A.B. Golf. “Partnering with The Junior Tour allows us to closely connect with the next generation of golfers and support their development with equipment custom built for them.”

The Junior Tour kicks off this weekend at PGA National Resort in Palm Beach, with the 2026 Summer World Championships set to take place between July 13-20.

You can learn more about the partnership at The Junior Tour's website.