A Quarter-Century of Craft: Peter Millar turns 25 in style

Over the last 25 years, few brands have been as instrumental in shaping the new aesthetic of American sport as Peter Millar.

Defined by its longtime home on the scenic shores of North Carolina, the Crown has since come to define the new approach to classic American sportswear, becoming ubiquitous at Tour Events and in the clubhouses of some of the world’s most revered country clubs.

Beginning its journey with a small yet carefully crafted line of cashmere knits, Peter Millar’s line has since grown to encompass casual clothing, tailoring and sportswear, each line blending into the next with ease and grace. 

Over this time, the brand has become synonymous with a sense of style that’s instantly recognisable around the world and distinctly American in an approachable way, merging traditional sportswear with lifestyle clothing designed to perform on the course, in the clubhouse, at the bar and in the boardroom. 

Core to this DNA is, of course, an unrelenting devotion to quality and materials woven to convey a distinct sense of luxury and enduring style without sacrificing performance. Peter Millar has never chased fashion or trends, and has instead flourished in the pursuit of the timeless. Starting with a simple, luxurious cashmere sweater, the brand’s offering has grown over more than two decades to span multiple collections of sportswear, lifestyle apparel and tailoring with intentionality at its heart. 

The Crown Sport collection saw the brand bring its classic, tailored cut to a new range of performance-minded apparel, pioneering new ways to adopt technical fibres into a collection that delivered comfort and freedom in the heat of the Carolina sunshine while looking equally polished in casual wear. 

Soon after, the Crown Crafted collection saw the brand return to traditional, yet modern menswear, striking a harmony between the use of natural fibres and performance fabrics while leaning into more tailored cuts to deliver lifestyle wear with a distinct sense of luxury.

Celebrating this quarter-century journey, Peter Millar is celebrating a milestone birthday by looking back to its roots, all the while keeping an eye on the future. It begins with a revival of the cashmere sweater that started it all, rendered in the original colours it was released in a full quarter century ago and given a final flourish with an era-accurate Peter Millar label.

Essential pieces from Peter Millar’s past remain as prominent in the brand’s latest collections as they did when they debuted decades ago. Shirts like the Solid Performance Jersey Polo reimagine performance materials in soft, luxurious jersey finishes that look and feel distinctly elevated, while revived layering pieces like the Perth Performance Quarter-Zip and Pine Performance Hoodie offer performance-led takes on classic silhouettes. 

Each stand steadfast as an enduring symbol of the brand’s commitment to quality, remaining rooted in a quarter century of craftsmanship while retaining the versatility and timeless style that will carry the brand confidently into the future.

You can shop the full autumn-winter 2026 collection, as well as the special 25th Anniversary Cashmere Sweater, at Peter Millar’s website.