LIV Golf has today launched a new fan-focused campaign called '12 Teams, You Choose', fronting it with a video that sees a little girl asking Phil Mickelson why she should support his Hy Flyers team.
The Saudi-bannkrolled circuit will tee off its second season and brand new LIV Golf League season next week in Mexico.
There will be 14 tournaments in total in 2023, as opposed to eight in 2022.
The total prize money is now at $405 million instead of a measly $255 million.
Check out the full LIV Golf League schedule.
LIV Golf have not acquired quite as many PGA Tour players as they would have no doubt liked heading into their second season, but they have poached two standout players from the International Presidents Cup team.
Here's a sneak peek at all the new LIV Golf player names, captains and teams.
As well as Mickelson, LIV Golf's latest 1-minute social video sees a number of other players involved such as Cameron Smith, Dustin Johnson, Bubba Watson, Sergio Garcia, Ian Poulter, Henrik Stenson, Louis Oosthuizen, Bryson DeChambeau, Kevin Na and Joaquin Niemann.
WATCH LIV GOLF'S FAN-FOCUSED CAMPAIGN VIDEO HERE:
The new "12 Teams. You Choose." campaign asks fans to pick their team ahead of the landmark season for the LIV Golf League.
At the heart of the multi-channel campaign is a TV spot featuring a young golf fan who asks the 12 team captains which team she should support.
"Hey Mr, why should I support your team," a little girl asks Mickelson, to begin the video .
Leading LIV Golf players respond in turn with their own unique pitch and style in a game of one-upmanship to persuade the girl and fans across the world why they should choose their team.
Reply with your team @4acesgc_ @cleeks_gc @crushers_gc @fireballsgc_ @hyflyers_gc @ironheadsgc_ @majesticksgc @rangegoatsgc @rippergc_ @smashgc @stingergc_ @torquegc_#LIVGolf pic.twitter.com/XHsEdNDd2O— LIV Golf (@livgolf_league) February 14, 2023
LIV Golf CEO Greg Norman said:
Each LIV Golf tournament in 2023 will be screened in the United States this year via the CW Network, which LIV Golf claims will deliver coverage to more than 120 million households across the nation.
According to a press release sent by LIV Golf, the 12 team rosters will be fully revealed on Wednesday, Thursday and Friday this week, with four teams announced each day.
The LIV Golf League will showcase its fresh format featuring shotgun starts, simultaneous team and individual play, and energetic tournament experiences that include live music and fan activities for all.
Information for tickets, hospitality packages and Pro-Am opportunities are available at LIVGolf.com.
What's LIV Golf's deal with CW Network?
The CW Network has announced the upcoming 2023 LIV Golf League season will air in 100% of its markets across the United States, as part of the network’s previously announced multi-year exclusive broadcast agreement with the league.
The first official full season of LIV Golf will air on CW affiliates, as well as Nexstar owned and operated stations in key markets including Chicago, San Francisco and Philadelphia.
Beginning with the first tournament in Mexico, all 14 global LIV Golf League events will air exclusively from 1:00-6:00 pm ET on Saturdays and Sundays on The CW Network’s linear and digital platforms, with Friday rounds carried on The CW App.
All eight U.S.-based tournaments and six international events will be delivered to more than 120 million households across the U.S. and streamed live to The CW App, which has been downloaded over 90 million times and is available on all major platforms.
Details on LIV Golf’s event broadcasts in regions outside the U.S. will be announced soon.