LIV Golf team announces newest brand partnership!

A LIV Golf team has unveiled another new sponsor.

Lara Kuipers's picture
Fri, 30 Jun 2023
LIV Golf team announces newest brand partnership!

A LIV Golf team has unveiled a new partnership with an apparel brand on Friday.

Since the Saudi-backed league was first introduced, countless sponsors have dropped their athletes who joined the circuit.

The latest of this trend appears to be between Dustin Johnson and adidas, who ended their relationship back in February after over 15 years of business together.

However, one LIV Golf team seems to be racking up the sponsors.

Majesticks GC, which is co-captained by European legends Ian Poulter, Lee Westwood, and Henrik Stenson, announced their new apparel sponsor this week ahead of the shot-gun start for LIV Golf Valderrama.

The all-European LIV Golf team - with Sam Horsfield and Laurie Canter rounding them out - will now be sponsored by the sports apparel brand Redvanly - a family-owned US brand.

"Redvanly have been providing our team kit since the beginning of the year which has allowed us to establish our team identity and importantly feel great on the course. When the opportunity arose to establish a deeper partnership and develop a custom line, it was something we were all really excited to get involved with,” Lee Westwood was quoted as saying in the release.

“Redvanly bring a passion, expertise and agility that we were looking for in a partner, and we are excited to offer the custom collection for sale to our fans around the world soon.”

OKX, a crypto exchange company, was previously announced as a global sponsor of the Majesticks team earlier this year.

The Majesticks are ranked 11th out of 12 teams in the current LIV Golf season through the midway point.

Stenson, whose Ryder Cup captaincy came as a cost of leaving for LIV, is the top-ranked individual member with 30 points so far.

Though, the team could have an edge this weekend as LIV Golf returns from a month-long break with its event at Real Club Valderrama in Spain.

The course has been a regular stop on the DP World Tour for years up until now.

The first round of the event began Friday at 1:15 p.m. local time with a regular shot-gun start.

It's the first LIV Golf event since it was announced that the Public Investment Fund of Saudi Arabia (PIF) - which finances LIV Golf - had formed an agreement to create a new entity with the PGA Tour.

Take me to more news!