Titleist Pro V1 and Pro V1x 2015

New Pro V1 and Pro V1x balls deliver more short-game control and even softer feel

Andy Roberts's picture
Wed, 21 Jan 2015

For nearly 15 years, the exceptional distance, superior scoring performance and unmatched consistency of Titleist Pro V1 and Pro V1x golf balls have been making a difference in the games of golfers around the world, from tour professionals to amateurs of all skill levels and swing speeds.

It was in October 2000 that the original Pro V1 prototype first appeared on the PGA Tour at the Invensys Classic in Las Vegas. Forty-seven players put the ball in play that week, marking one of the largest pluralistic shifts of equipment at one event in golf history. In March 2001, just four months after launching to golf shops, Titleist Pro V1 became the best-selling golf ball in the marketplace.

“The launch of Pro V1 was especially significant in that for the very first time the best performing golf ball for tour players was also the best performing golf ball for all golfers,” said Mary Lou Bohn, Vice President of Titleist Golf Ball Marketing and Communications. “You no longer had to choose between distance over short-game control, or durability over soft feel.   There were no trade-offs. Pro V1 delivered total performance.”

Pro V1 and Pro V1x (which launched in 2003) have been the most played golf balls at every level of competitive golf and the best-selling models around the world ever since. That’s because the Titleist Golf Ball R&D and Operations teams, representing more than 20,000 years of golf ball-making expertise, have worked every day to make the #1 ball in golf even better with each new generation.

The new 2015 Titleist Pro V1 and Pro V1x models are the result of a continuous process rooted in rigorous research and development, technological advancements, comprehensive player testing and validation, and precision manufacturing.

Designed for all golfers seeking to shoot lower scores, 2015 Pro V1 and Pro V1x deliver exceptional distance with consistent flight, more short game control and even softer feel from a new, patented urethane elastomer cover formulation, and long lasting durability. Comparatively, Pro V1 has a softer feel, slightly more long game spin and a penetrating trajectory for a shallower angle of descent for more roll. Pro V1x offers a slightly firmer feel, lower long game spin and launches higher with a steeper angle of descent.

The total performance of Pro V1 and Pro V1x tee-through-green – providing the best combination of distance, flight, short-game scoring control and feel – makes them the best fit for any golfer.

“Golfers often ask us what sets Pro V1 and Pro V1x apart from other golf balls. You can’t just point to one or two things. The difference is everything,” said Bill Morgan, Senior Vice President, Titleist Golf Ball R&D. “We have more people with more experience designing and making golf balls, the largest intellectual property portfolio and the most sophisticated precision manufacturing processes. The 2015 Pro V1 and Pro V1x are the culmination of all that knowledge and all of that technology. The original Pro V1 was revolutionary, no question, but we’ve learned a lot in the last 15 years and these new Pro V1 models are the best we’ve ever made.”

The Titleist Golf Ball R&D team, driven by a commitment to continuous improvement and innovation, is made up of chemists, physicists, mathematicians, computer scientists, engineers and technicians, as well as PGA Professionals and turf management specialists. Due to their work, Titleist owns the industry’s largest portfolio of golf ball intellectual property with more than 1,000 patents. Since 2010, Titleist has been awarded nearly 50 percent of all golf ball patents issued in the United States. There are more than 100 patents that cover the technologies and manufacturing processes for 2015 Pro V1 and Pro V1x combined.

Eighty years after the first Titleist golf ball was produced, the Titleist Operations team is comprised of over 1,100 associates with an average tenure of 20 years. These associates manufacture every Titleist golf ball to exacting standards in Titleist owned and operated facilities – there are about 90 process and product quality checks for Pro V1; about 120 for the dual-core Pro V1x – assuring that every golf ball performs consistently for every golfer, every round and on every type of shot.

Before being introduced to the market, new Pro V1 and Pro V1x golf balls are tested and validated by golfers at every level of the game, from the world’s best tour players to amateurs of all skill levels and swing speeds. Since 2015 Pro V1 and Pro V1x were first introduced on the PGA Tour in October, more than 100 players have put the new models in play around the world, with Bubba Watson, Jordan Spieth and Charley Hoffman being amongst those trusting new Pro V1x to victory. 

The most successful ever balls in golf have been improved for 2015 following the launch of the new Titleist "Pro V1" and "Pro V1x". 

Designed for all golfers seeking lower scores, Titleist says the new Pro V1 and Pro V1x deliver exceptional distance with consistent flight, more short game control, even softer feel from a new, patented urethane elastomer cover formulation, and long lasting durability.

“Golfers often ask us what sets Pro V1 and Pro V1x apart from other golf balls. You can’t just point to one or two things. The difference is everything,” said Bill Morgan, Senior Vice President, Titleist Golf Ball R&D.

“We have more people with more experience designing and making golf balls, the largest intellectual property portfolio and the most sophisticated precision manufacturing processes.

“The 2015 Pro V1 and Pro V1x are the culmination of all that knowledge and all of that technology. The original Pro V1 was revolutionary, no question, but we’ve learned a lot in the last 15 years and these new Pro V1 models are the best we’ve ever made.”

The new models have already been put into play by over 100 players across worldwide professional tours and used to winning effect by the likes of Jordan Spieth, Bubba Watson and Jimmy Walker.

Choosing between Pro V1 and Pro V1x


Pro V1
has a softer feel, slightly more long game spin and a more penetrating trajectory for a shallower angle of descent for more roll than Pro V1x.

  • Pro V1 is a 3-piece, multiple component technology with a very soft compression ZG process core, ionomeric casing layer, softer thermoset urethane elastomer cover, and spherically-tiled 352 tetrahedral dimple design. 

Pro V1x has a slightly firmer feel and lower long game spin and launches higher with a steeper angle of descent than Pro V1. 

  • Pro V1x is a 4-piece, multi-component technology with a ZG process dual core, ionomeric casing layer, softer thermoset urethane elastomer cover and spherically-tiled 328 tetrahedral dimple design.

Find out what the pros are saying about the new Pro V1x

Key feature: New, patented "thermoset urethane elastomer cover" 


Titleist says the softer, reformulated cover system of the new Pro V1 and Pro V1x improves feel, sound and short game control. 

“When we set out to improve Pro V1 and Pro V1x, the product development process always starts with asking golfers how we can help them shoot lower scores,” said Mary Lou Bohn, Vice President of Titleist Golf Ball Marketing and Communications.

“Since golfers have had such resounding success with Pro V1 and Pro V1x, this time around, they told us, ‘Don’t change much. I love the distance. I love the scoring performance. I love the durability. If you can give me slightly more spin in the short game as well as even softer feel, I’ll take it. I just don’t want to give anything up.’ So that became our design goal.” 

The thermoset urethane cover formulation is created by a chemical reaction that takes place during the sophisticated casting process.

Liquid materials specifically formulated by Titleist R&D are combined and react to form the solid cover. The urethane is termed “thermoset,” meaning the cover, once formed, will not re-melt.

RRP: £51
Availablilty: January 30, 2015
Numbers: 1-4 (low), 5-8 (high) 

Click here for our Pro V1 interview with Titleist's Jonathan Dowdell

 

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