Buying a new set of irons or a new driver can be a daunting process and you need to be thorough and calculated with your approach.
Use everything that is offered to you as regards custom fitting and advice. Look after your clubs and make sure you are making informed decisions.
Not every golfer takes these aspects into consideration and Alex has identified four big mistakes that golfers make when buying new equipment.
Firstly, don't be completely influenced by the players and the clubs that you see PGA Tour players using on your television.
For example, the PING i59 irons are fantastic and they are popular in the professional game. But this is because they are less forgiving and tailored to suit better players.
They are not suitable for most handicapped golfers and this is an example of how you shouldn't always be influenced by what you see on television.
Secondly, you need to get custom fitted. They are usually free and they tailor your new irons to your swing, stance and height. It is a no brainer in the modern game.
If you get custom fitted, you are highly likely to improve your game in the long term because the clubs are shaped around your swing.
For the next mistake, Alex highlights the purchasing of putters. This is a neglected area of your bag which the majority of people do not spend enough time in consideration.
You will spend hours and days thinking about your new irons or your new driver, but there is also so much to consider about a new putter.
The technology that goes into creating the clubhead, the clubface and the shaft is extensive and with just one look, you won't be able to accurately choose the one for you.
The biggest mistake that people make with new equipment is the maintenance of them. Make sure that you clean your clubs on a regular basis to get the best out of them.
Phil Mickelson has previously explained the significance of having clean grooves compared to dirty grooves. This can negate the technology invested in your clubs and the key reason as to why you bought them.
The key takeaways are simple: don't just copy PGA Tour players, get custom fitted, take your time when choosing a putter and clean your clubs.