Titleist launch Vokey SM7 wedge

Titleist SM7 wedge: improved progressive CG, tighter grooves, and a new grind. 

Charlie Lemay's picture
Mon, 22 Jan 2018
Titleist launch Vokey SM7 wedge

Titleist has unveiled its new Vokey Spin Milled 7 (SM7) wedge, replacing the SM6 product.


The wedges are designed to offer more shot versatility, distance and spin for all players.


The SM6 product features progressive centre of gravity through a set, and this is developed in the SM7 product.

Progressive CV is achieved through specific CAD technology, and aligns CG with impact position allowing for maximum control and feel.

In the SM7 product, CG is made higher in the higher lofts and lower in lower lofts for improved progressive CG.

Grooves are cut tighter in 2018, offering more spin - 100rpm on average according to Titleist.

Bob Vokey added an extra spin milled cutting process on the plated wedges (Tour Chrome and Brushed Steel) as compared to the raw offerings (Jet Black and Raw). This allows Titleist to cut their grooves more precisely.

A new heat treatment is also designed to offer more durability.

There are six grinds - F, S, M, K, L and the new D grind - allow players to get fit into the new product, no matter their swing type.

F Grind: Full sole designed primarily for full swings and square face shots. For that reason, F is the only grind available in the 46o-52o models. The 54°/56° F Grind is the most played sand wedge on the PGA Tour.

S Grind: Design based on feedback from Steve Stricker, the S is best for square faced shots with a touch more versatility than the F Grind. Simple mechanics are best with this wedge.

M Grind: Voke’s favourite, the M grind is designed for players that like to rotate the club face open and shut to manufacture shots around the green.

New D Grind: The player’s high bounce wedge, the new D Grind offers high measured bounce with the crescent shape of the M Grind for shot making versatility.

K Grind: The highest bounce wedge in the lineup, the K Grind is the ultimate bunker club and the most forgiving wedge in the lineup for all shots.

L Grind: The L Grind features a narrow crescent shape allowing maximum green side versatility, but it is the least forgiving wedge in the lineup.

The Titleist SM7 is the most popular wedge on the PGA Tour, with Justin Spieth putting four in the bag.

New SM7 wedges are available in three finishes (Tour Chrome, Brushed Steel and Jet Black). Tour Chrome retains its popular bright chrome finish. The darker Brushed Steel finish is richer and slightly more polished when compared to the Steel Grey offered in SM6, while maintaining a non-glare finish in the playing position. The raw Jet Black has been enhanced with black paint fill in the logos and graphics, inspired by requests received on tour by Vokey Tour Rep Aaron Dill.

The wedges are available with a wide range of shafts and personalisation.

Price: £150
Available: 9 March 2018