LIV Golf announced today their contribution of £1 million in funding to non-profit organisations to underrepresented communities across Hertfordshire and Bedfordshire.
The effort is part of LIV to Give, the company's recently-announced new Corporate Social Responsibility (CSR) platform to support social and environmental efforts in each of the series' host communities.
LIV Golf has put aside $100 million (£79 million) to support a large range of initiatives targeting education, sustainability, golf development schemes and the well-being of local communities.
Each beneficiary will work with LIV Golf and the Local Advisory Committee to deliver on LIV to Give focus areas such as growing the game of golf, environmental sustainability and charitable programs.
"Given the powerful platform that the game of golf provides to promote social change beyond the field, we are thrilled to donate these funds and make a substantial impact in the local community via our LIV to Give platform," said Atul Khosla, Chief Operating Officer of LIV Golf Investments.
"We are grateful for the opportunity to fund organizations that share our goals for the sustainable development of society."
The first LIV to Give donation will be made to Growing Resilience in Teens (GRIT), a local charity focused on intervention projects and mental health services for at-risk local teenagers and young adults.
"I am pleased to support this effort to ensure we can help as many local people as possible across Hertfordshire and Bedfordshire through this very generous charitable donation," said the Right Honourable Sir Mike Penning MP.
"I’m particularly supportive of LIV Golf’s determination to help raise aspirations amongst young people as well as contributing to local environmental causes. It’s not often you can get involved in giving away £1m in your local area and I’m extremely keen to see what lasting impact the money will have."