Hippo CF irons for the impatient, budget golfer

Innovative idea from entry-level brand

Bob Warters's picture
Tue, 27 Jul 2010
Hippo CF irons for the impatient, budget golfer

Hippo, recognised as a dependable entry-level brand for higher handicap golfers, is introducing a range of Hippo Custom Fit (CF) irons to attract the golfer on a limited budget who wants clubs tailor-made to their own specifications. And they want them NOW!

The innovation, says Hippo, is in the materials used, making them less expensive and quicker to fit than previously possible other than at a Tour event workshop.

Made from 17-4 stainless steel, most clubs can be bent to different loft and lie options but this high quality material has a memory and will – over time – revert to its original form, say Hippo engineers.

So the brand is introducing a variety of heads already cast two degrees either way of standard loft - an extra production cost borne by the manufacturer - but which, it claims, delivers 'a true innovation and honest value for money.'

Shaft length options are tip and butt-cut with a gradated guide in half-inch increments so the fitting pro can quickly adjust length to the required specification, while a range of grip options completes the fitting.

Hippo retailers should be able to offer this speedy custom-fit option for under £200, competing against the vast off-the-shelf box-set market. The company says kit-style customising also reduces the need for staff to be tied up for hours measuring and fine-tuning, while stock that's tieing up cash is minimised.

Says Hippo managing director Andrew Walkington: “The brand has always been well-liked and has been responsible for thousands taking up the game with affordable and forgiving equipment.

“We’re determined to take these golfers towards a better game with affordable custom-fitting, which will also appeal to the Get-it-Now golf shopper.”