The Maxfli brand of golf ball is back. At the turn of the 21st Century only Titleist had won more European and PGA Tour titles and with Greg Norman, Tom Watson, Jack Nicklaus and Ian Woosnam among those using the Maxfli ball, it was high profile on the circuit.
Maxfli was previously owned by the Dunlop Slazenger and Golden Bear before its acquisition by TaylorMade/adidas Golf in 2003, where the brand underwent a change in focus from premium balls, such as Black Max and Red Max, to distance balls such as the Fire and the successful Noodle. TMaG looked to use its own TaylorMade brand in the high end golf ball market.
Now, after considerable investment and time by the Elite Brand Company, Maxfli is back with a more contemporary feel, an updated logo, image and new products across the range.
With three-piece Maxfli C3 urethane balls and fully forged Black Max blade clubs developed using ProjectX shaft technology, Maxfli aims to become a top game-improver brand.
The Maxfli C3 Gold ('explosive performance') and Maxfli C3 Black ('explosive distance') balls both have polyurethane covers for spin, feel and durability as well as producing dynamic distance. Expect to pay £32.99 per dozen.