Bryson DeChambeau cut a different figure last week on the PGA Tour with one distinct change: his hat.
DeChambeau, 28, opted for a more traditional piece of head wear at the Sentry Tournament of Champions.
But it's still the same old Bryson.
This year promises to be a big year for DeChambeau, who is clearly targeting more major victories.
It wasn't his week in Kapalua, who carded a 16-under total after signing for rounds of 69, 68, 67 and 72 at the Plantation Course.
It saw him finish in a tie for 25th.
His quest for ball speed and power isn't exactly a secret at this point.
Off the tee, he even managed to find one at 199mph. He also managed to find a beautiful hole out at the famous 18th.
He even took the time to post what some considered as a braggy tweet, suggesting that it felt easy and there was more in the tank.
That quest for speed appears at times appears to have had a damaging affect on the big hitter.
He recently joined Mark Immelman to discuss golf and admitted that he was swinging so fast he gave himself a concussion.
"So what I was doing was just try to swing as fast as possible to get it to go as far. Well, that caused a concussion.
"It's obviously not the right route to go.
"So don't try and swing fast when you're hitting it hard.
"In order to hit it farther, in order to have a faster ball speed, a faster club head speed, at the right moment in time, that is the key."