Equipment News

The LIV star has been unveiled as the face of a new member's only luxury golf ball brand, and it has serious star power behind it.

The PGA Tour returnee has benched his much-loved Scotty Cameron after more than a decade of use.

Wilson has updated its game-improvement DYNAPWR range with a new model offering more finesse and a buttery-soft feel.

Peter Jones completes acquisition of £135m American Golf business.

The ball of choice for Rory McIlroy and Tommy Fleetwood just got an update for 2026, and the updates address the hottest topic in the golf ball space right now.

Fresh for the 2026 season, the AdiPower, MC70 and updated S2G offer an affordable, accessible option for performance-focused, classically-minded and more casual golfers alike.

Justin Rose WITB 2026: Dive deep into the full set of one of golf's most prolific equipment free agents.

The heritage brand is broadening its footprint on tour with the addition of twin brothers Parker and Pierceson Coody, grandsons of 1971 Masters green jacket winner Charles Coody.

Re-emerging on to the scene last year, Tennis giant Head is taking on golf in a big way with a luxurious take on course-ready attire.

Sun Day Red CEO David Abeles has confirmed to media that the Woods-founded brand is 'exceeding expectations' and has plans to expand its roster of Tour players.

The storied brand has officially stepped into the 10K MOI circle with the launch of its most forgiving driver yet.

Take a look inside the setup of the five-time major champion and former LIV marquee.

Take a peek inside the bag of the runaway World No. 1 and four-time major champion.

Golf's two biggest equipment giants could be set for a seismic court battle over Callaway's marketing of its new balls.

The revamped Staff Model series is Wilson's most comprehensive forged iron range to date.

Scottie Scheffler opted to use his old driver during the first round of The American Express.

Touted as the fastest pair of urethane balls ever made, Wilson's new tour-level balls might just have what it takes to take the fight to Titleist and co.

PXG adds Aldrich Potgieter to its growing roster of PGA Tour talent.

Available in both standard and zero torque options, the new range also debuts a never-seen-before alignment aid from the putter giant.

One of Britain's most storied brands, Penfold Golf, has announced a new partnership with five-time DP World Tour winner Matt Wallace.

Tiger Woods' premium apparel brand, Sun Day Red, have unveiled the latest golf shoe to hit their collection.

Bob Vokey is back with a new range almost certain to top best-of lists at the end of the year.

Cobra is upping its flat stick game in a big way, introducing a new range that includes the world's first mass-market 3D Printed putters.

Dustin Johnson and co. will be rocking the Baltimore brand from 2026 onward as the league continues to take on a new look.