Flexible golf membership brand, PlayMoreGolf, has witnessed exceptional demand with 50% of members in England having played at least one round in the first seven days since restrictions lifted.
PlayMoreGolf is the first flexible golf platform that links players to more than 250 golf clubs in the UK under one membership. The organisation also witnessed a 350% increase in new members to the platform between the first and last week of March, as golfers prepared for the 2021 season.
With many memberships due for renewal and the economy under strain from job losses and millions of workers being placed on furlough leave, retention rates of ‘traditional’ memberships have been a concern for clubs up and down the country.
PlayMoreGolf’s flexible membership recognises the demands of modern lifestyles. The app-based offering provides a viable alternative that works in harmony with the frantic timetables of the modern family and is enabling more golfers to find their passion for the game.
Alastair Sinclair, CEO, PlayMoreGolf, said: "It has been magnificent to see thousands of PlayMoreGolf members returning to the course in the first week since restrictions lifted in England. The last 12 months have been physically, emotionally and mentally draining for everyone and we hope that access to golf can relieve some of these pressures.
“2021 is an important year for Golf, as a sport and leisure activity especially when it comes to appealing to a wider audience. I hope our new members look forward to visiting our clubs, which have gone above and beyond to ensure they can accommodate the most players in a safe and secure environment.”