Equipment News

Ladies legend Michelle Wie West shared a BTS look at an upcoming project with the Swoosh, revealing a return that already has the golf world talking.

Smart, stylish, and available for an absolute song.

As it turns out, the Hero World Challenge champion is also one of the PGA Tour's great putter collectors.

Take a look inside the set-up of one of Japan's greatest golfing exports.

Introducing the XXIO 14, XXIO 14 Ladies, and XXIO 14+ ranges, the company's most advanced lightweight clubs yet, designed to deliver effortless speed, smooth tempo and exceptional feel.

The world number two has quietly switched out two more of his clubs for the Australian Open in an eyebrow-raising move.

The US Ryder Cup star took to Instagram to confirm he's jumping on a huge equipment trend for the 2026 season.

While the market for club sales is more competitive than ever, one company remains so dominant on tour it's almost unfair.

Who said classy linkswear has to cost an arm and a leg?

New driver season is officially underway, and Cobra are the latest to hit the range with their new models.

Faster and more forgiving than ever, PXG's new Lightning range is here. Here's what you need to know.

Introducing the Quantum.

GolfMagic profiles the players and flat sticks that had the most success on the greens this year.

Which big sticks launched the most rockets this year? Let's break down the numbers.

The tour-trusted brand is forever innovating new ways to weatherproof your game and deliver pro-level data to every golfer.

The US Ryder Cup star has spoken about making a small change to his set-up that could pay big dividends.

Two iconic manufacturers collide to celebrate this weekend's Formula 1 Las Vegas Grand Prix.

The biggest company in golf is suddenly no more.

Bridgestone has dropped a huge update on the balls set to be put in play by the likes of Tiger Woods and Jason Day next season.

After a brief time away, we're back with a new presenter, new content and, of course, all the brand new gear you could dream of.

Tiger Woods sets pulses racing as he makes a positive golf ball distance claim following his latest shoot with Bridgestone Golf. Could a PGA Tour return be sooner than we all think?

Take a look inside the set-up of the President's grand-daughter and Team TaylorMade player.

PGA Tour star Michael Kim dropped some serious wisdom about the biggest craze in putting right now, and it might just make you rethink the hype.

McIlroy looks set to be keeping the new Qi4D driver in the bag for this week's DP World Tour Championship, suggesting TaylorMade has finally cracked a case that's alluded it for almost two years.