American Golf Guide: best deals on the latest golf equipment

American Golf is a powerhouse in the golf equipment industry. Check out some of its latest deals on the best golf products. 

Andy Roberts's picture
Tue, 27 Jun 2023
American Golf Guide: Best Bank Holiday Deals, Father's Day Deals and more

cWhen it comes to picking up the biggest and best deals on golf equipment, look no further than American Golf.

From the best golf drivers and best golf shoes right the way through to the best golf rangefinders and accessories such as best golf tees and best golf divot repair tools, Europe's largest golf retailer has you covered for all your golfing needs in 2023. 

American Golf, which was founded in 1970, now has 90+stores and counting in the United Kingdom and Ireland and there are plans in the works for plenty more to follow. 

Golfers can visit one of their giant stores in person to check out the latest golf products or they can jump online at the American Golf website.

Both in-store and online, American Golf has expert teams on hand to help with any of your golfing queries. Their store managers are also keen golfers, just like the rest of us. 

One of the best parts of visiting an American Golf store is that you can book yourself in for a FREE custom fitting, which is something we would always recommend to GolfMagic Readers when they are looking to splash the cash on new drivers, fairway woods, hybrids, irons, wedges and putters. 

Whether you're an experienced professional or a golf beginner, the American Golf team will be able to dial you in and find the right club to get the most out of your game. 

Of course make sure you check out all of GolfMagic's latest golf equipment reviews before you fire up the engine, though! 

In this helpful guide, we take a look at American Golf's custom fitting process to give you more detail about it all, and we also update you on where all the stores are and which brands you can find on their shelves.

We also take a look at the best new deals across a range of different products currently available at American Golf to not only help improve your golf this season but also save you some cash at the same time. 

American Golf has got some brilliant deals ahead of the Open Championship at Royal Liverpool on its new Stromberg SS23 Open Collection.

The golf retail giant also has some epic payday specials on right now.

Best American Golf Deals 2023

Shot Scope H4 Handheld Golf GPS and Shot Tracking

£149.99 £119.99

The H4 is a compact GPS handheld which benefits from Shot Scope’s innovative performance tracking functionality.

For ease and convenience, H4 comes preloaded with 36,000+ courses worldwide and includes free course updates and no subscription, as with all Shot Scope products.

On average golfers improve by 4.1 shots when using Shot Scope performance tracking products.


Volvik Powersoft Golf Balls

£19.99 £16.99 or 2 for £30

Bring some explosive power and a softer feel to your golf game with the Volvik Powersoft 2-piece golf ball.  

This 2-piece golf ball features an oversize core formulation to deliver explosive distance on initial impact and a combination of low driver spin rates and a mid-high ball flight trajectory further enhance distance and consistency.  

A super soft Ionomer cover creates the feel of a more premium-level ball, with enhanced spin control for your short game allowing you to attack the flag with more precision.

Available in an array of colours: green, orange, red, white, and yellow.


Under Armour Playoff 2.0 Polo Shirt

£45 £34.99

Aim to beat your rivals out on the golf course, in this top-performing polo shirt from Under Armour.

This garment has been constructed with moisture-wicking material that dries quickly, with a UPF 30+ protection rating to keep you safe from harmful rays.

For added performance, a 4-way stretch ensures you can move freely during any athletic movements associated with the golf swing, plus the garment is light and breathable and features anti-odour technology for less distraction on the course.  

The shirt features a modern printed design, has a self-fabric collar, button placket and is highlighted with Under Armour heat seal logos.UA Polo Playoff 2 0 W22 Master Item

Available in sizes XS, Small, Medium, and Large.


Garmin Approach S60 Golf GPS Watch

£399.99 £269.99 - SAVE £130!

The ultimate in golfer tech, this premium GPS watch is pre-loaded with more than 40,000 golf courses and boasts a new improved touch-screen display.

With colour CourseView mapping and PlaysLike Distance for uphill and downhill shots, it also features upgraded AutoShot game tracking by measuring shot distances and automatically updating to Garmin Connect for post-match analysis.

It looks the part on and off the course, with changeable QuickFit bands, too. 

Available with a black or white strap.


Garmin Approach G30 Golf GPS

£269.99 £149.99 - SAVE £120!

Beat the golf course with the highly sensitive and compact Garmin Approach G30 GPS handheld device.

Its features include full colour accurate course mapping and easy-to-read yardage reference to front, middle and back of the green.

Preloaded with more than 40,000 courses worldwide – and complete with TruSwing™ integration – it’s the top choice of tech to get a more precise reading on your next shot.


Srixon Z-STAR Golf Balls (Dozen Box) 

£39.99 £29.99 - SAVE £10!

The Z-Star 7 is a premium three-piece golf ball that is engineered to give you tour performance.

It features an advanced core that has been constructed with an inner softer core formulation that gradually gets harder towards the outer edges.

This design gives the ball a softer feel and generates more ball speed for long-distance performance.  SpinSkin with SeRM is a new thicker thermoplastic urethane coating with flexible molecular bonds which reacts deeply with wedge and iron grooves producing amazing friction and the utmost spin. 

Featuring a 338 Speed Dimple pattern, this aerodynamic pattern also helps to reduce drag for a more penetrating flight, to give extra distance on full shots even in windy conditions.


Callaway Golf Org 14 Cart Bag 

£249 £149 - SAVE £100!

The Callaway Golf Org 14 cart bag provides the ultimate in organization on the course.

It features a 14-way top cuff with full-length dividers, including a separate putter well, and easy-grab handles for easier maneuverability.

The top has a non-stadium top cuff which prevents your clubs from overhanging, with TPE over mould for shaft protection.

The 10 pockets make storage exceptionally easy and include an insulated cooler pocket, velour-lined valuables pocket and a rangefinder pocket.

The bag also benefits from a cart strap pass-through with hook and loop straps to secure your bag in place, preventing bag rotation.

Complete with a single padded shoulder strap which can be secured in place when not in use.


Oscar Jacobson Whitby Polo 

£59.99 £39.99 - SAVE £20!

The Oscar Jacobson Whitby polo shirt is constructed with a four-way stretch, providing enhanced comfort and freedom of movement for playing golf. It is lightweight and offers high levels of breathability for performance in warm weather conditions. 

The shirt has a combination of plain marl fabric with a front chest stripe for a stylish appearance.

Highlighted with contrasting OJ logos on the left chest, right sleeve and back neck for authentication.

Choose from four colourways: cool blue, grey, navy and teal. 

Available in sizes small, medium, large, XL and XXL.


PUMA GS-Fast Waterproof Spikeless Golf Shoes

£110 £70 - SAVE £40!

The PUMA GS-Fast golf shoe is styled upon popular running shoes and look incredible on and off course.

It features a completely waterproof upper, constructed with synthetic leather and a TPU skin and it is seam-sealed to keep feet nice and dry all day long, no matter the weather conditions.

Revolutionary Fusion Foam provides more energy return, for a more responsive cushioning and stable performance and a dual-density SOFT-FOAM insole soaks up any pressure for long-lasting comfort and support.

To provide maximum long-lasting performance, the shoes also have a high abrasion-resistant carbon rubber outsole.

In addition, strategically placed and pronounced direction traction lugs in key zones also allow for more power and grip through the golf swing.

The white/high rise/quiet shade colourway is also on offer for £90, reduced from £110 and saving £30.


Stromberg Men's Driver & Tee Mule Golf Slippers

These slippers feature a retro-inspired graphic print on the outside which is sure to appeal to the golf-mad Dad!

They are constructed with a plush footbed and interior lining to keep Dad’s feet nice, warm, and comfortable on those chillier evenings at home.

Available for £24.99, these golfing slippers also benefit from a soft midsole padding with a TPR grip surface to provide maximum traction when walking and protect againt slipping.

Available in UK sizes 6-11.


Wilson DUO Soft+ Doxen Golf Ball Pack

This premium golf ball is the world’s longest and softest 2-piece ball with a new Velociticor core for even more distance performance.

This new core formulation showed the lowest compression value of any soft ball on the market to give Dad improved performance and feel with every swing.

These golf balls have just been reduced from £23 down to £19.99


PuttOUT Deluxe Golf Putting Mat

If your dad is of a competitive nature, this highly durable PuttOUT Deluxe Golf Putting Mat will be ideal for him to practice his winning putt on!

This nylon mat with heavy duty rubber backing ensures Dad can practise his putting anytime and anywhere.

Available for £69.99, the mat has a stimpmeter reading of 10, to replicate a medium to fast paced green, with alignment lines and foot markers from six foot out. 


New Balance 574 Greens Golf Shoes

Treat Dad to a new pair of golf kicks with these New Balance 574 Greens Waterproof Spikeless Golf Shoes which look just as good off as on-course.

Featuring a waterproof microfibre leather upper that offers 100% waterproof protection from the elements, these shoes are also equipped with an extra-thick PU sockliner for increased cushioning and comfort. 

The shoes, which cost £114.99, are completed with an NDurance spikeless outsole which provides long-lasting performance, especially in high-wear areas and benefits from strategically placed traction for maximum grip throughout the golf swing.

Available in UK sizes 7.5-11.5.  


Garmin Approach S60 Golf GPS Watch

The ultimate in golfer tech, this premium GPS watch is pre-loaded with more than 40,000 golf courses and boasts a new improved touch-screen display.

With colour CourseView mapping and PlaysLike Distance for uphill and downhill shots, it also features upgraded AutoShot game tracking by measuring shot distances and automatically updating to Garmin Connect for post-match analysis.

Here's our Garmin Approach S60 Review.

It looks the part on and off the course, with changeable QuickFit bands, too. 

Available with a black or white strap.

This watch has just been reduced from £399.99 down to £279.99.


TaylorMade Stealth 2 Plus Driver

The current driver of choice for Rory McIlroy, and one that finished high up the board in our best golf drivers test for 2023. 

American Golf is currently selling this amazing new driver for £499, which is a saving of £30 against the current RRP of £529. 

GolfMagic Verdict: 

"If you are looking to buy a TaylorMade Stealth 2 Plus driver, don't buy it off the rack. You need to get fitted so that this driver's variables can be shaped around your swing. The Stealth 2 Plus is very forgiving and the springy feel is very pleasing.  we enjoyed the solid feel and connection from the face of this new driver. We also experienced impressive ball speeds and big distances once the club was correctly custom-fitted."

While McIlroy may have taken some time to get dialled in to this club, he is finally seeing the reward from TaylorMade's new carbon face technology, which promotes 'Fargiveness' this season.

Clever marketing, huh?! 

McIlroy recently hit one of the greatest drives ever seen on the PGA Tour with the Stealth Plus 2 Driver when sending a missile 376 yards to three feet for eagle. 



New Balance 997 Waterproof Spiked Golf Shoes

New Balance golf footwear might be fairly new to many of you, and we must admit they were to us too.

But we are more than pleased to report these are well worth their £139.99 price tag at American Golf right now. 

They not only look athletic but they are snug, comfortable, stable and completely waterproof, meaning they offer all-year round value, which cannot always be said for many trainer-style golf shoes this season. 

As a result, the NB 997 walked straight into our best golf shoes buyer guide for 2023. 

GolfMagic Verdict: 

"The New Balance 997 is a really versatile golf shoe that is snug, comfortable and pleasingly 100% waterproof to ensure you can battle every type of weather condition in the UK and Ireland. Its Abzorb Midsole gives you a lovely cushioned feel on your walk around the course. This piece of tech gives you a bed of foam cushioning that makes you feel like you are walking on clouds. The shoe felt very soft on the feet all the way around the course, testament to its athletic-looking trainer design. You also have CUSH+ Insole packed into this shoe, which is equipped with a new foam compound to give you a nice responsive and bouncy feel that will keep you on your toes all the way to the 19th."



Benross Delta X and Benross Aero X Irons

In a cost-of-living crisis, these Benross irons really do look like a brilliant option for game improvers, higher handicappers and golf beginners. 

American Golf has just slashed the price of both sets by £70, with the Delta X irons available from £399, and the Aero X at £299.

But it's not just their price tags that impress us, it's their performance, especially the forgiveness on offer with the Aero X. 

GolfMagic Verdict:

"If you're a mid-handicap golfer who is looking to take your game to the next level then we believe you'll enjoy the Delta X irons a bit more, just because of the added feel and distance, but if you're fairly new to the game then the Aero X is definitely the way to go here."



Shot Scope Pro LX+ Rangefinder & Shot Tracking

The Shot Scope Pro LX+ took top honours in our best golf rangefinders guide for 2023. 

This golf GPS device is a first of its kind as it offers three products in one - a fast firing laser rangefinder, GPS distances and shot tracking.

Its combination of distances to the pin, front, middle and back of the greens, hazards and the ability to track your game makes the PRO LX+ a top pick for anyone considering a new rangefinder or golf GPS this season. 

While fairly pricey at £329.99 right now, this is not only an ultimate golf rangefinder but also a golf training aid too, simply because of the shot tracking device added to it. This is an investment into your golf game. 

Once linking this device up to the awesome Shot Scope app, you can really start to hone in on your game, and quickly pick up your weaknesses in order to improve next time out. 

GolfMagic Verdict: 

"This innovative golf rangefinder from Shot Scope has massively impressed us this season. No other golf rangefinder offers the same amount of statistical analysis as this one. You can view your strokes gained in several different ways and this allows you to work on your weaknesses and build on your strengths. Pricey yes, but well worth it if you take your golf game seriously and want to improve fast."




Golf tees might not seem that important, but we all need them on the golf course.

As wooden tees have increased in popularity, manufacturers have continued to look for more sustainable options to continue pushing golfers towards more sustainability.

Enter, bamboo golf tees. Bamboo grows much quicker than trees, and has a stronger structure which makes them more durable than traditional wooden options. 

The OCEANTEE brand has gone all in on sustainability, even donating 25% of corporate profits to tackling plastic pollution which is admirable.

This, alongside the sustainable sourcing of the tees themselves, makes them the greenest product by far on testing, and for that reason these tees finish top spot in our best golf tees test for 2023. 

At a newly reduced £2.99 for a box of 40, featuring a mix of smaller and longer tees, we think you cannot go wrong with these. 

GolfMagic Verdict:

"Regardless of whether you’re an environmental champion or not, these OCEANTEES are just a very good product. They last longer than almost all the other tees on test, and have no obvious branding to dislike – giving them a nice traditional look. We found the box itself a nice departure from plastic, but given the rattle created by the tees within it, would likely leave it in the car and just grab a few tees to take out for the round; after all, given their strength, you won’t need too many anyway. Without doubt, our favourite golf tee tested."


Cobra XL Golf Stand Bag

If you want a lightweight and durable golf bag for under a £100, then you'll definitely want to take a closer look at this stand bag. 

It's also just been slashed in price by £40 down to £89.99.

GolfMagic Verdict: 

"This cool Cobra bag comes with an oversized 7-way top divider that ensures easy storage of golf clubs. There is nothing worse than clubs getting stuck and jammed in the bag with small dividers, so you have no such problems there. It's an incredibly durable golf bag, the stand legs are very sturdy even out in the wind, and there is plenty of space for your jackets and accessories with five zip pockets. We also loves its lift-assist handle and double padded shoulder strap to ensure complete ease of use and carrying comfort. There's also a matching rain hood for when it chucks it down."


FootJoy Pro SL Waterproof Spikeless Golf Shoes

American Golf is offering another tidy £40 saving on these impressive FJ Pro SL golf shoes, which earned a place in our best golf shoes guide for 2023. 

You can now pick up a pair of these for what looks a very reasonable £109.99.

The Pro SL shoes come packed with ChromoSkin Leather, which is a lightweight, durable material that is completely waterproof. 

As we mentioned with the New Balance shoes above, these are another great option for all-year round golf, and despite being spikeless, they have plenty of grip to keep us excited during the wet, winter months. This is thanks to their new perimeter weighted outsole for increased stability and a spikeless traction system that offers superb grip on any surface.

GolfMagic Verdict: 

"These are right up there as one of the best spikeless golf shoes on the market right now, and they are well deserving of a place in our best golf shoes guide for 2023. They are comfortable, fully waterproof, very durable and completely stable even as a spikeless version. These are well worth a look right now, especially with the extra saving you get at American Golf."



Does American Golf offer custom fitting?

Yes, and it's completely free in-store.


Book your AG custom fit here

What's the point of a custom fitting? 

The benefit of having your golf clubs custom fitted is that they will be perfectly suited to your measurements and game.

Every aspect will be tailored to your game - not just your measurements, but your ball speed and launch.

Buying a club which isn’t perfectly fit to you could leave you struggling to reach your potential, and no matter what level of experience, we would always recommend being custom fit before committing to buying. 

Watch our latest video below to see just how much of a difference custom fitting can really make to your game: 

Where is an American Golf store near me? 

There are 90+ American Golf stores in the UK and Ireland right now.

Check out this helpful store locator on the American Golf website to learn more. 

Which golf brands do American Golf stock? 

Plenty, we make it 45 brands in total. 

Here they are, in no particular order: 

Under Armour
Greg Norman
adidas Golf
Shot Scope
Calvin Klein
MGI Golf
Galvin Green
J Lindeberg
Hugo Boss
Ralph Lauren
Tour Edge
Oscar Jacobson
Challenge Golf
Brand Fusion

Latest American Golf News: 

International Leisure Group (ILG) in conjunction with Endless LLP has announced Nigel Oddy as their newly appointed CEO.

An experienced business leader, Nigel will succeed Gary Favell on the 11th of April 2023 and assume responsibilities for ILG, including Europe’s leading golf retailer, American Golf.

Bringing with him a wealth of knowledge and experience in the retail sector, Nigel most recently held the position of Interim CEO of Matalan, and prior to that, CEO of New Look. Nigel has a rich pedigree in market leading retail, having previously worked in C suite and senior roles with The Range, House of Fraser, and Marks & Spencer.

For more information and to check out all the latest deals at American Golf, please visit their website.

What do you make of American Golf? Have you visited a store or purchased a product from the brand in the past? Have you picked up any notable deals? Share your thoughts and comments over on the GolfMagic social media channels.